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This was always going to be a tough audience for Nikon. The young, Sony-, Canon-, and Panasonic GH5-toting influencers and aspiring YouTubers saw nothing there that was sufficiently exciting to pull them away from the brands they had already bought into.The autofocus wasn’t up to par, vintage screw-drive lenses were not supported by the FTZ adapter, and the single card slot was a genuine deal breaker for event shooters who are accustomed to using that second card as a fail-safe.
Canon mirrorless full frame professional#
The professional shooters and technical camera review community found the Z7 lacking when compared to the workhorse Nikon D850.So pragmatic, in fact, that it failed to truly entice either audience that was critical to the Z Series’ success outside of Nikon’s established userbase. The Z7 was to be the high-res stills camera for D850 owners who wanted to go mirrorless, while the Z6 attempted to make inroads to the video community. Single card slot aside, in August of 2018 the company released two great first-generation cameras, at two different resolutions and price points, with two very different and well-defined functions. Nikon: All Function, no Flashĭespite all the crap they’ve taken over the past couple of years, Nikon clearly came to play. To understand how and why Canon has done so well, let’s turn back the clock to mid-2018 and unravel the options that lay before Canon and Nikon on the eve of the full-frame “mirrorless revolution.” Sony was entrenched in the segment after 5 years of fast-paced innovation, and both would-be competitors for the full-frame crown chose to challenge them in a different way. Three years and more than 10 full-frame mirrorless camera bodies later, the answer is obvious: Canon is winning big, and they’ve done it by going “all in” on the RF Mount. When the mirrorless race began in earnest at the end of 2018, nobody knew who would come out on top.
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